Business Excellence: Allison Flatjord

Allison Flatjord is the VP of e-commerce at Do it Best.

She joined Do it Best in 2022 as director of e-commerce and was named vice president of e-commerce in early 2023. Prior to Do it Best, she was the chief marketing, merchandising and digital officer for a national party supply e-tailer where she actively grew online sales and repeat purchases while leading an overhaul of their web platform.

Allison holds an MBA from the Harvard Business School. She’s an active supporter of her twin daughters’ sports activities. She’s also an avid runner, and a member of Chief, an organization promoting women in leadership.

For more about HBSDealer’s Top Women in Hardware & Building Supply program, visit our event website.