BrassCraft adds leadership

BrassCraft Manufacturing Company has named Mike Roberts vice president of sales and marketing, taking over for the retiring George Werner, after 27 years of service.

The company said Roberts will now lead a unified global sales, marketing, and product development team.

“I am thrilled to take on this new role focused on honoring and continuing the storied BrassCraft legacy,” said Roberts.

“Few brands earn the fierce loyalty of the plumbing professional that BrassCraft experiences every day; we are redoubling our efforts to deserve that loyalty through industry-leading quality and exceptional product solutions,” said Roberts.

As a 12-year Masco veteran, Roberts joined BrassCraft as VP of marketing and product development in 2018, previously having managed the fixtures business at Delta Faucet Company for nine years.

Roberts brings over two decades of experience in the home improvement industry, both in the U.S. and Europe.

About the retiring Werner, Tom Assante, president of BrassCraft said, “I am thankful for the tremendous impact he has had on our company and the industry over the last three decades. We wish him the best as he enters his well-deserved retirement.”

Founded by Robert Zell in 1964, headquartered  in Novi, Michigan, BrassCraft designs,  manufactures and distributes rough  plumbing products for new construction and repair and remodel markets.