BlueTape adds to its tool kit

BlueTape has announced a new feature of their enterprise subscription: A comprehensive digital marketing program designed to revitalize their customers’ presence hand-in-hand with their trade credit solution.

“By incorporating this feature, the BlueTape marketing team is primed to extend support to construction businesses that may not already have access to professional marketing resources,” said Sara Masoudnia, VP of sales and marketing.

As part of this new offering, BlueTape said its marketing team will take on an advisory role for an initial period with each customer, making valuable recommendations on the business’s web and social media presence and providing tailored content for each customer’s social media accounts.

By accelerating and revitalizing their enterprise customers’ marketing efforts, the company said it, “hopes to continue the growth started by the already established financing and payment program.”