BlueLinx hires new vice president of marketing, communications

BlueLinx Holdings has appointed Seth Freeman as vice president of marketing and communications, effective Jan. 31.

Freeman will report to Shyam Reddy, BlueLinx senior vice president, chief administrative officer.

In this newly created role, Freeman will be responsible for leading the marketing, communications, and public relations team.

“We are thrilled to welcome Seth to the BlueLinx family and expect him to play an integral role advancing our performance-based culture and strengthening the BlueLinx brand,” Reddy said. “Seth is a well-rounded talent and an immediate bar raiser who further strengthens deepens, and diversifies our leadership team. He will bring an integrated, analytical approach to our marketing and communications efforts.”

Freeman brings more than 25 years of experience leading integrated brand and marketing strategies on a global scale, advancing business growth, and creating unique brand experiences, BlueLinx said. 

He previously served as AVP, brand and marketing experience at American Family Insurance. Prior to that role, Freeman served in a variety of roles including vice president of marketing for Schlotzky’s and chief marketing officer for Buffalo Wild Wings.

Based in Marietta, Ga., BlueLinx Holdings distributes residential and commercial building products in 40 states.