Black & Decker’s eco-conscious reviva power tools
Black & Decker announced the retail launch of the first phase of the reviva power tool line, designed for DIYers and geared toward the eco-conscious consumer, each tool’s housing is manufactured from 50% recycled material.
“Within three years, the weight of more than 10 million single-use plastic bottle are forecast to be diverted from oceans and landfills to manufacture the reviva line – a first of its kind for Black & Decker, these revolutionary products are designed to meet the needs of a new generation of eco-conscious consumers,” said Debi Geyer, corporate responsibility officer at Stanley Black & Decker.
Each reviva product, said the tool maker, is created in partnership with Eastman and the tool’s housing is engineered for durability, made from Tritan Renew, a 50% certified recycled material.
In addition to its tool housing composition, every tool in the reviva family of products is delivered in packaging designed to be curbside recyclable which doubles as a storage box.
Through a partnership with TerraCycle, Stanley Black & Decker said it is now offering consumers the opportunity to recycle products, like the reviva line, at the end of the product's useable life cycle.
“With the launch of the reviva product line, Black & Decker has taken the next step in its sustainability journey,” said Geyer.
