Behr paint makeover surprises veteran
Behr Paint Company, in partnership with Operation Homefront, and interior designers Nate Berkus and Jeremiah Brent, will surprise a veteran family, the Greens, with a home makeover.
“We can’t wait to see Nate and Jeremiah’s renderings come to life in the Green family’s home,” said Erika Woelfel, VP of color and creative services at Behr.
“Their expertise paired with our selection of high-quality products and versatile Behr designer collection paint colors will undoubtedly make for a beautiful home transformation,” said Woelfel.
In support of their mission to build strong, stable, and secure military families so they can thrive – not simply struggle to get by – in the communities they’ve worked so hard to protect, Operation Homefront, a national military nonprofit, helped Behr identify the Green family for this opportunity.
The Green family met with Berkus and Brent’s design teams to discuss their design preferences for the spaces in their home they needed the most help with – their living room and children’s playroom.
In anticipation of this meeting, the designers pre-selected paint colors from Behr’s all-new designer collection, a palette of 30 designer-curated whites, neutrals and accent colors to make the color selection process easier.
Ultimately, they chose Tranquil Gray DC-007, Even Better Beige DC-010, and Behr’s 2023 Color of the Year, Blank Canvas DC-003.
“We are thrilled to partner with Operation Homefront and Nate and Jeremiah to show how paint colors can create a transformational experience for the Green family,” said Jodi Allen, global chief marketing officer at Behr.
“Using Our 2023 color of the year, Blank Canvas, in both spaces will provide the Greens with a fresh start to the new year while bringing relaxation and calmness for their busy family,” said Allen.
“Paint is fun, easy and the most immediate way to change the way your space looks and feels,” said Berkus and Brent.
The re-designed spaces will be revealed on The Jennifer Hudson Show in early 2023.
Behr, whose branded products are exclusively sold at The Home Depot, said it supports The Home Depot Foundation and its mission to serve veterans through partnerships with nonprofit organizations including Operation Homefront.
Founded in 1947, Behr Paint Company, based in Santa Ana, California, is a manufacturer of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the U.S., Canada and Mexico.
About Operation Homefront
Celebrating 20 years of serving America’s military families, Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families. Recognized for superior performance by leading independent charity oversight groups, 88% of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year.
Operation Homefront provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles.
“Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families,” said the organization.