Beacon survey: Homeowners want reliable roofers and materials

According to a survey conducted by building products distributor Beacon, homeowners base their roof work needs on a company’s track record.

A survey conducted by Beacon showed that 92% of homeowners are more likely to choose a company with an outstanding reputation over one that does not.

“As a homeowner, your roof is integral to the safety of your home. When issues arise, you want a contractor who has a top-notch reputation and offers the best services for your money,” said Jamie Samide, Beacon vice president of marketing. “Our extensive inventory, comprehensive suite of tools on Beacon PRO+, and hands-on customer partnership enable contractors to gain a competitive edge, work more efficiently, and ultimately earn more business.”

The survey revealed that a vast majority of homeowners would be more likely to choose a company with a strong record of safety (90%), licenses/certifications (89%), and on-time/accurate deliveries (88%) over one that does not possess those characteristics when repairing or replacing their roof.

The survey also revealed that most homeowners would be more likely to select a company that offers the following:

• A pricing quote at the consultation - 88%
• A wide selection of products - 87%
• Nationally recognized brands (e.g., GAF, CertainTeed, Owens Corning) - 84%
• The lowest pricing - 76%
• Financing options - 72%
• Digital visualization tools (i.e., tools that allow you to view a 3D model of your residence with different options such as color, style, etc.) - 68%

This survey was conducted online within the United States by The Harris Poll on behalf of Beacon from May 5-7 with 1,358 homeowners ages 18 and over participating. The online survey is not based on a probability sample; therefore no estimate of theoretical sampling error can be calculated, Beacon said. 

Based in Herndon, Va., Beacon is a publicly traded distributor of roofing materials and complementary building products in North America with over 400 branches throughout the United States and Canada.