AZEK has a new chief marketing officer

Building products manufacturer AZEK announced that it has appointed Samara (Sam) Toole as the company’s chief marketing officer (CMO).

AZEK said Toole’s objective is to “help strengthen the company’s brand prominence and ensure consumers and customers have a stellar and consistent experience with the company.”

Toole brings more than 20 years of experience driving growth and building brands for companies in the home, lifestyle, and consumer products industries. Most recently, Toole served as CMO of California Closets, where she drove significant growth by developing a sophisticated multi-touchpoint marketing strategy, up-leveling eCommerce and marketing software tools, and overseeing the production of award-winning content. 

Prior to that, Toole served as the senior vice president of marketing for Serena & Lily, a luxury lifestyle brand, among other senior-level roles in the lifestyle and consumer product categories.

“I knew early on that The AZEK Company truly lives by its core values, and one in particular resonated with me: it starts and ends with the customer,” Toole said. “I’ve built a career on a customer-first philosophy and am excited to bring that to life with AZEK’s industry-leading brands.” 

Baked in Chicago, the AZEK portfolio of brands includes TimberTech decking along with Versatex and AZEK trim.

“People want their outdoor living spaces to match the comfort and style of their indoor spaces. At AZEK, we help them do that without compromise, and Sam is the right leader to bring that to life across our brands,” AZEK CEO Jesse Singh said. “In addition to her experience building dynamic marketing strategies, Sam brings a deep understanding of our target consumer and an ability to build an experience that meets their needs – in some cases before they even know they have them."