Aubuchon partners with Upside cash back app

The Aubuchon Company has partnered with Upside, a digital marketplace app to empower businesses financially.

The Aubuchon Company, said Upside, becomes the inaugural hardware retailer on its platform to offer cash back opportunities beyond Upside’s current food and fuel categories.

“As the Aubuchon Company grows, Upside’s digital marketplace provides us with a new avenue to connect with both new and existing customers,” said William E. Aubuchon, IV president and CEO at Aubuchon Company, a fourth-generation family-owned hardware chain comprising 112 stores in the Northeast.

Speaking exclusively to this editor at HBSDealer, the CEO added that his aspirational goal, “is to create the equivalent to one new store’s worth of ‘incremental’ revenue once fully launched and optimized.”

Upside said that it initially transformed brick-and-mortar commerce in the fuel sector. Leveraging personalized cash back promotions that adjust in real-time. This success paved the way for expansion into restaurants and grocery stores.

“We are excited about the strides we are making toward this goal, particularly through our new partnership with the forward-thinking, locally owned and operated hardware retailer, Aubuchon Company. We look forward to measurably increasing foot traffic at their high-quality locations,” said Nick Worswick, president of retailer go to market at Upside.

To date, Upside said it has returned $575 million in cash to its users, generated $1.3 billion in profit for its retailer partners, and allocated 1% of its revenue to support sustainability initiatives.

The new partnership not only broadens users’ opportunities to earn cash back at new locations but also significantly enhances the marketplace’s impact for retailers, said Upside.

“Our goal is to become a digital layer that makes all brick and mortar commerce more economically efficient,” said Worswick.

By aligning participating retailers with other everyday categories, Upside said its platform increases their relevance to consumers.

Aubuchon’s CEO also said to HBSDealer: “I really value Upside’s focus on creating incremental revenue with new and existing customers. I also value how simple it is at store level; literally nothing is required from our store teams to support and implement. The customer and Upside handle all the work via their app.”