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Ashley supports solutions for homelessness

Retailer contributes furniture to A Sense of Home to create homes for youth.
4/15/2022
A Sense of Home imagery

Retail furniture store brand Ashley HomeStores has partnered with local Los Angeles organization, A Sense of Home (ASOH), to donate over $30,000 in product to aid in the solution to homelessness in the Los Angeles area.

ASOH strives to prevent homelessness by creating first-ever homes for youth aging out of foster care with donated furniture and home goods.

“ASOH is thrilled with the Ashley donation as it will contribute to the creation of five inspired homes and change the lives of up to ten young people,” said Georgie Smith, founder and CEO.

Recently, Ashley hosted guests at Shrine Auditorium & Expo Hall in the heart of L.A., where they transformed this iconic venue into an immersive experience for over 2,000 attendees.

Engaging with product vignettes and unique brand experiences, the space was furnished with top product introductions to inspire guests to revamp and re-energize their favorite spaces.

A Sense of Home logo

All the furniture featured throughout this event will be used at A Sense of Home to furnish living spaces and homes for those seeking assistance from their organization, said the company.

“We are thrilled with our partnership with Ashley and look forward to our continued work together in improving outcomes for youth aging out of foster care,” said Smith.

ASOH said it has implemented a unique and proven model with a 100% success rate. All its recipients have maintained housing stability and have greater improved outcomes than peers who have not been able to receive support from their services.

Among beneficiaries, these youth have reported feeling equipped to take on life’s challenges and have felt hopeful about their future.

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What began as a random act of kindness, has adapted into a community greater than what founders could have imagined. Together, more than 1,500 former foster youth and children have been helped and over 700 homes have been created.

A Sense of Home envisions a home full of hope, dignity, and love, a world where furniture and appliances are never sent to landfills, but always given a second life.

“Ashley is grateful to be a part of this vision and partner with A Sense of Home to help positively impact the lives of youth in the Los Angeles community,” said Kelly Davis, senior director of marketing strategy at Ashley.

“We are confident that this furniture donation will help continue the success in all that ASOH is doing in their community,” said Davis.

Founded in 1997, and headquartered in Brandon, Florida, Ashley HomeStore is a chain that comprises over 2,000 locations worldwide.

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