All Star Review: Ala., Alaska, Ariz.
It takes a little more to be an All Star.
To provide the best customer service; fit perfectly with your community; find the niche categories for your locals; and have the people and personalities to create that certain something extra.
This year’s class of STIHL Hardware All Stars marks the 14th year of the program, in which editors recognize one business from each of the 50 states.
We visited with, and talked to, stores and dealer markets, distributors and suppliers, even studied customer reviews on social media to help determine the honorees. And that’s how we found our latest elite-level hardware and building supply dealers.
Here’s more on the criteria:
• Innovation in operations, marketing or merchandising;
• High performance, exhibited through expansion, success or sales growth;
• Customer focus, community centricity and a commitment to the traditions of the hardware and building supply industry.
The selection process is tough – because there are so many terrific hardware stores across the nation.
Here's the first installment of our All Star reviews:
ALABAMA
Russell Building Supply in Auburn
Store manager Mike Emfinger and Assistant Store Manager Travis Fann aren’t afraid to take risks, whether it’s tweaking merchandise displays or carrying items other retailers shy away from. Auburn’s power aisle navigates shoppers through expertly designed assortments and exciting endcaps featuring whimsical signage. That’s why this Do it Best dealer describes itself as “a showstopper.” Not far from Auburn University. The location has a 15,000 square foot store and full-service lumberyard.
ALASKA
Glennallen Hardware and Lumber in Glennallen
When Ernie and Rhonda Christian searched for a store to buy, this one wasn’t much to look at, but it spoke to them. The native Alaskans made the move to the remote town three hours from Anchorage to ensure this community wouldn’t lose the only home improvement store within a hundred miles. They added 3,000 square feet inside. They have many female DIYer customers. “They can come in and chat with our experts, grab a nail gun, a hot cup of coffee, and be on their way,” said Rhonda.
ARIZONA
Southwest Lumber in Yuma
They’ve been serving Yuma county – agriculture and military – since 1973. GM Gannon Sullivan’s early stint in the paint department resulted in expert-level paint tinting skills customers still rely on today. This Do it Best dealer carved out a niche among snowbirds who need their winter homes serviced – timing their annual customer appreciation event in February upon those residents’ return. When they’re not supplying lumber for a new apartment complex, they supply materials for local Boy Scout troops.
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The annual All Star issue is here.
