Ace tackles loss prevention
There’s no fool-proof strategy to stop shoplifting. But there are approaches to minimize it.
First up: a combination of layers of protection inside and outside the store (and in some cases on the product itself) along with three specific strategic approaches:
• Deter—Discourage criminal and disruptive activity. Mitigate events before they happen.
• Detect—Leverage technology and training to identify threats at an early stage. Discovery of events leads to increased likelihood of deterrence.
• Respond—Utilize multiple solutions (people and technology) that complement one another. Data-driven decisions regarding use of limited resources.
Harper observed that many retailers – particularly small, independent retailers—struggle to communicate their policies. In other words, if you ask a front line worker what’s the store policy around the handling of actual and potential acts of shoplifting, many won’t know.
“A lot of times, it’s kind of like the wild West,” he said.
Often good retail best practices are also good loss prevention best practices: clean stores, bright lighting, tidy shelves and employee interaction greeting and serving customers have a chilling effect on theft.
In thinking about their loss prevention policies, retailers should walk their stores from the perspective of a shoplifter, identify gaps in the layers of security. Also, consider emerging technologies – cameras, public view monitors, EAS towers at exit and entry—as force multipliers.
Other observations from the LP expert:
• Currently ranked number one on the thieves shoplifting list: Power tool batteries.
• Not for every business, but body cameras have worked for retail employees at REI in San Francisco. This tactic was driven by in-store violence. “Is it an abrasive way of solving a problem? Yes,” Harper said. “But is it solving a problem? Yes.”
• Tip: Use code words in store announcements to watch shoplifting suspects: “Bob, you have a call on line six.” Translates to “Shoplifting suspect in aisle six.”
• As big boxes (Walmart, Target, Home Depot and Lowe’s) continue to invest millions in loss prevention tactics and technology, shoplifters will naturally flow to independents where sophisticated LP is absent. “I’m not fear mongering,” he said. “It’s already happening.