84 Lumber continues focus on breast cancer awareness

Breast Cancer Awareness Month has been a key initiative for 84 Lumber in 2016.

Each year, the company changes its iconic 84 logo pink on all digital platforms, donates to various charitable organizations, spreads awareness, shares inspiring stories, and takes additional efforts for the cause. 

Today, 84 Lumber announced its 2021 initiatives for this October’s Breast Cancer Awareness Month. 

“As a woman-owned company, we are always looking for ways to celebrate and support women,” said Amy Smiley, vice president of marketing for 84 Lumber. “Breast Cancer Awareness Month is close to our hearts, and we are proud to use our platforms and resources to help out those who are impacted by the disease.” Since 

In addition to changing the company logo pink on all digital platforms, 84 Lumber is making various donations and launching new partnerships in an effort to raise awareness for breast cancer, including:

• 84 Lumber is donating $25,000 to Magee Women’s Research Institute and Foundation. The donation will be put towards breast cancer research.
   
• 84 Lumber is donating $100,000 to breast cancer survivors on a national TV show. The donation will be a surprise, so stay tuned for more information on how you can watch the episode.
   
• The company is changing the logo to pink on the sponsored dasher boards at Pittsburgh Penguins home games throughout October.
   
• For the first time, 84 Lumber is partnering with a local business owner, Curly Tail Coffee, to raise awareness and funds through her coffee truck business. Curly Tail created a special pink drink and pink blend coffee beans, both branded with 84 Lumber logos and the breast cancer ribbon. 84 Lumber will be donating $1 per pink drink and $3 per bag sold to the Susan G. Komen organization.
   
• 84 Lumber is donating 25 gift baskets to breast cancer patients at a local women’s hospital. Gift baskets will contain Curly Tail Coffee, pink tumblers, blankets and other necessities.
   
• 84 Lumber is partnering with an influencer and breast cancer survivor, Meghan Koziel of “She Sparkles On” blog. Meghan is open about her breast cancer journey and shares her story in hopes that it helps or inspires others. This October, 84 Lumber is donating materials for her and her husband to build an outdoor kitchen in their backyard. Meghan will be sharing the process of building the kitchen and even sharing her story on 84 Lumber’s social media channels.
   
• 84 Lumber is sponsoring “Toss Our Tops” on WLTJ Q 92.9 in Pittsburgh. For every free Q92.9 FM pink shirt that the radio station “tosses,” one dollar goes to A Glimmer of Hope – a Pittsburgh-based breast cancer foundation.

84 Lumber is one of the largest privately held building materials supplier in the nation. Based in Eighty-Four, Pa., the company operates nearly 250 stores, component manufacturing plants, custom door shops, custom millwork shops and engineered wood product centers in more than 30 states.