Trex adds two execs
Trex Company, Inc. has added two key executives. Jodi Lee is joining Trex as senior vice president, marketing, where she will be tasked with driving consumer engagement and developing campaigns. Kevin Brennan, meanwhile, joins as vice president, pro-channel sales, responsible for strengthening relationships with professional contractors, distributors and dealers, and expanding product adoption within the pro-channel segment of the decking and railing industry.
“We are thrilled to add Jodi and Kevin – two accomplished professionals of exceptional caliber – to the Trex leadership team,” said Adam Zambanini, executive vice president and COO. “Both have a demonstrated history of strong performance and successful team development.”
Trex says Lee is an accomplished marketing and business leader with a proven track record of driving significant growth and transformation for well-known brands.
“Our brand and marketing programs are some of the most recognized and respected in the industry,” continued Zambanini. “Jodi is the perfect person to build on that legacy and further elevate our presence.”
In her recent role as vice president, brand marketing at The Scotts Miracle-Gro Company, Lee led a team that exceeded $2.5 billion in revenue.
Kevin Brennan joins Trex from Coastal Forest Products, where he spent the last two years as VP of sales and marketing. Brennan has held roles at businesses across the building materials industry, including significant experience with product categories such as decking, railing, fencing and fasteners.
“Kevin Brennan is a well-known and respected figure within our industry,” said Zambanini. “His extensive career in the building products space will enable him to seamlessly integrate into our team and further strengthen our industry-leading network of pro-channel partners.”
Earlier in his career, Brennan served as VP of sales and marketing for the TimberTech brand of decking and railing products. Brennan was also a founding board member of the Composite Lumber Manufactures Association and served on the board of the North American Deck & Rail Association.
