RONA debuts private label brand
The company launches a line of budget barbecues and outdoor cooking products.
RONA inc., which operates and services roughly 425 corporate and affiliated stores throughout Canada, is launching a new private label called Laflamme & Co. The new line features a selection of outdoor cooking products. With this new private label, sold at RONA+ and RONA stores as well as online at rona.ca, the company aims to offer a range of barbecues, griddles, pizza ovens and accessories.
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“It is possible to find good quality outdoor cooking items at great value with our new private label,” said Doug Young, chief merchandising officer at RONA inc. “This is a great addition to our outdoor cooking assortment because it allows us to deliver great value when Canadians need it the most."
