ProWood has a new logo, and more
ProWood, the purveyor of pressure-treated lumber, says it is expanding its focus in the areas of sales, service, distribution and innovation. And it has a new brand image to mark the transformation.
One of the brands of UFP Retail Solutions, ProWood will operate under a modified structure, phasing out its UFP Retail Solutions customer-facing identity, the company said. ProWood sales and operational leadership teams will now report directly to the president of UFP Retail Solutions, Landon Tarvin.
“This integration will create more cross-functional leadership and development opportunities, empowering our teams and strengthening the ProWood organization as a whole,” said Grace Bilbrough, director of marketing.
Current customers will now work with a ProWood account representative placing products and services under a single brand presence.
For lumberyard customers, benefits include a more unified and efficient supply chain, she said, with a one-stop-shop approach. This means lumber yards can expect greater efficiency in ordering and fulfillment.
“Whether it’s LTLs or full truckloads, we’re optimizing shipments to deliver treated lumber and decking together—reducing complexity, minimizing delays, and ensuring seamless inventory management,” Bilbrough said. “By eliminating supply chain friction, we’re making it easier than ever for lumberyards to get the quality products they need, when they need them.”
Additionally, the new ProWood’s expanded role as both manufacturer and distributor brings synergies to the market, alongside UFP brands Deckorators and Edge. This “gives yards access to a broader range of products, backed by a team that understands their business and is committed to helping them succeed,” says Bilbrough.
ProWood’s Grace Bilbrough explains the graphic symbolism:
“Its strong, wide-based letterforms convey durability and reliability, while the distinctive “W” symbolizes our industry roots. Designed to resemble a structure made of lumber planks, it brings balance and symmetry to the brand identity. The lower middle triangle of the “W” features a tree, a subtle yet powerful nod to our commitment to wood. You’ll also notice a fresh, modern green color palette that revitalizes our look. This updated color scheme resonates with both dealers and end users, ensuring ProWood remains as relevant and recognizable as ever.”
