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PPG is primed for pros at Home Depot

Two giants expand their relationship with a paint offering for pros.
1/5/2022

Pittsburgh-based paint giant PPG is rolling out a new pro-oriented product lineup and services offering at The Home Depot.

PPG paint for pros
PPG's Multi-Pro label.
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The full product lineup will also be available through HD Supply, a wholly-owned subsidiary of The Home Depot and a leading national distributor of maintenance, repair and operations (MRO) products.

“We’re proud to expand our relationship with PPG to ensure The Home Depot is a one-stop-shop for paint, supplies and other items to help pros complete their projects with ease and convenience,” said Chris Waits, vice president, merchandising, The Home Depot. “Our enhanced relationship with PPG will allow us to further deliver on the needs of our pro customers.”

At the Home Depot, the new product lineup began rolling out on shelves in the fourth quarter of 2021 and will be available in all U.S. Home Depot stores.

The two companies announced the expanded partnership Wednesday morning, bringing to Home Depot a lineup of PPG sub-brands that includes: PPG Speedhide Interior, PPG Break-Through!, PPG Multi-Pro, PPG Speedhide Pro-EV Zero, PPG Perma-Crete concrete paint and stain, PPG Permanizer exterior paint and PPG Copper Armor.

"Our enhanced relationship with PPG will allow us to further deliver on the needs of our pro customers."
Jaime Irick, VP, architectural coatings, The Home Depot

The PPG pro product line available at The Home Depot and HD Supply will continue to be available at PPG Paint stores and independent dealers. And as the paint giant expands its reach with The Home Depot, PPG independent dealers will also continue to maintain exclusives with PPG Weather King, Wonder-Tones, PPG Manor Hall and Ultra-Hide.

“Our hope is that dealers will benefit from the national visibility of PPG through our expanded relationship with The Home Depot and HD Supply, in order to drive brand preference for pros, no matter where they prefer to shop,” a PPG spokeswoman told HBSDealer.

The Home Depot will also stock localized specialty assortments based on needs of certain segments and specifications, the companies said.

“Through this expanded strategic relationship with The Home Depot, we are leveraging the strengths of our combined organizations to deliver tremendous value to the professional customer,” said Jaime Irick, vice president, architectural coatings, U.S. and Canada. “We look forward to utilizing PPG’s team of paint experts, leading professional paint products, and national, digital fulfillment network in combination with The Home Depot’s vast national store footprint to service the professional and drive strong growth for both organizations.”

Other PPG products that have long been sold through the Home Depot include PPG’s Glidden brand, as well as Liquid Nails adhesive and Olympic stain.

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