Winbag empowers installers and DIYers

Bradenton, Florida-based Red Horse USA says its Winbag inflatable air cushion can pump up sales as it pumps up the ability of window installers and DIYers.

Marketed with the tagline: "no more shims," the Winbag is an easy-to-use, hand-operated inflatable air cushion made of fiber-reinforced material that lifts up to 220 pounds. The company says the product is ideal for window installation jobs, allowing one person to adjust the window for a perfect and level fit.

The user can regulate the air pressure inside the air bag by squeezing the pump or by releasing the valve. The product can also be used to level household appliances, furniture and doors.

For retailers, the makers of Winbag say that the innovative tool offers a sales opportunity that's complementary to a variety of other products and materials.

"Your store will have something genuinely new to present to your customer, not just some upgrade of an already existing tool," the company said.