Wayfair stands up for the great outdoors

Boston-based online retailer Wayfair.com is flexing its muscle in the outdoor living space, adding “thousands of new products” to its mix.

At the same time, Wayfair launched a Custom Outdoor Cushion program allowing shoppers to design their own cushions.

The company’s outdoor category has experienced triple-digit growth, according to Steve Oblak, senior VP and general manager of Wayfair.com.

“Outdoor spaces are a natural extension of the home, with consumers looking to transform their yards, decks and patios into a place to dine, lounge and have fun with family and friends,” Oblak said.

Among the new products available” hammocks, grills, dining sets and storage sheds.

Wayfair’s new Custom Outdoor Cushion program offers 36 upholstery options and the ability to select size, color, fabric and cut of cushions or pillows, which ship in just one to two weeks. The program also offers Sunbrella fabrics to competitively priced options in other durable materials.

To further assist with the purchasing decision, shoppers can also use Wayfair’s newly launched Measuring Guide and order free swatches in advance.