Video: In praise of the Demo Day
Fair Lawn, New Jersey-based Kuiken Brothers is a big believer in educational events. Not only do Demo Days offer builder customers a chance to see new products, they also promote new technologies and new building practices, said Matthew Kuiken, VP operations for the eight-unit pro dealer. Not only are products changing, so are the people, he added. Another benefit of educational events, according to the dealer, is to show the customers that the company stands behind the products.