Viance hires marketing pros

Wood-preservative company Viance announced a couple of new hires with experience in marketing and branding. The company hired Edie Kello as Director of Marketing. It also hired Anya Martin as digital brand advocate.

Kello’s background includes more than 15 years of leadership in marketing, advertising, communications, product development and sales. Most recently, she ran her own Marcom firm, Kello Creative LLC, which provided creative solutions for manufacturers, service companies and marketing firms. She also previously worked for Fiberon as director of marketing communications and U.S. GreenFiber as marketing manager.

She will report directly to John Hussa, president of Viance.

Also, Viance hired Anya Martin as Digital Brand Advocate, reporting directly to Kello.

Martin’s background includes working at Macy’s Corporate Headquarters, New York, N.Y., in Digital Merchandising and Belk Corporate Headquarters, Charlotte, N.C., in digital web content.