Varathane boosts presence in Depot
Rust-Oleum and The Home Depot announced an expanded partnership of the Varathane brand that now includes the Varathane Classic assortment of interior wood stains, polyurethanes, spar varnish, wood putty, stain markers, fill sticks, as well as a full line of Watco lacquers.
The move follows a recent realignment of big box brands that sent Minwax, Cabot and Thompson’s Water Seal – all Sherwin-Williams brands -- to Lowe’s.
Varathane, a Rust-Oleum brand, has been around for 60 years. Varathane stains and polyurethane topcoats are valued for their fast dry times, greater coverage, on-trend colors and ease of use, according to Rust-Oleum.
“We’re excited and honored to partner with the largest home improvement retailer in the nation,” said Bill Spaulding, president of Rust-Oleum North America. “We’re also pleased that our Varathane brands, trusted by fine furniture makers, professional contractors and DIYers, are now available at all Home Depot stores.”
The Varathane Classic and Varathane Premium product launches will be supported by a national marketing campaign, including TV commercials, print advertising, social media marketing and experiential events.
Rust-Oleum, which claims the title as no. 1 brand in spray paint, provides Home Depot with the Painter’s Touch brand. Other Rust-Oleum brands are Stops Rust, Universal and Zinsser.
The move follows a recent realignment of big box brands that sent Minwax, Cabot and Thompson’s Water Seal – all Sherwin-Williams brands -- to Lowe’s.
Varathane, a Rust-Oleum brand, has been around for 60 years. Varathane stains and polyurethane topcoats are valued for their fast dry times, greater coverage, on-trend colors and ease of use, according to Rust-Oleum.
“We’re excited and honored to partner with the largest home improvement retailer in the nation,” said Bill Spaulding, president of Rust-Oleum North America. “We’re also pleased that our Varathane brands, trusted by fine furniture makers, professional contractors and DIYers, are now available at all Home Depot stores.”
The Varathane Classic and Varathane Premium product launches will be supported by a national marketing campaign, including TV commercials, print advertising, social media marketing and experiential events.
Rust-Oleum, which claims the title as no. 1 brand in spray paint, provides Home Depot with the Painter’s Touch brand. Other Rust-Oleum brands are Stops Rust, Universal and Zinsser.