Valspar, Room & Board form home decor partnership
Valspar and Room & Board have partnered up, resulting in a curated palette of interior paints to coordinate with the retailer’s collection of American-made home furniture and accessories. The color collection of paint-and-primer-in-one is branded Room & Board Colors by Valspar and is available exclusively at Room & Board’s 14 showroom locations.
The color offering includes six option: White, Limestone, Sandstone, Cement, Putty and Charcoal. The paint is zero-VOC, low odor and quick drying to a durable, stain-resistant eggshell finish.
Valspar and Room & Board have partnered up, resulting in a curated palette of interior paints to coordinate with the retailer’s collection of American-made home furniture and accessories. The color collection of paint-and-primer-in-one is branded Room & Board Colors by Valspar and is available exclusively at Room & Board’s 14 showroom locations.
The color offering includes six option: White, Limestone, Sandstone, Cement, Putty and Charcoal. The paint is zero-VOC, low odor and quick drying to a durable, stain-resistant eggshell finish.
“The fit between Valspar and Room & Board is a good one and makes sense in so many ways," said Joel Wasserman, director of brand integration at Valspar. "As the nation’s most widely distributed paint brand, this added channel puts us directly into a lifestyle setting. It presents a greater convenience for consumers who are furnishing an interior, as they find all of their decorating needs under one roof and can be assured that from floor-to-ceiling and wall-to-wall their choices will create a compatible, coordinated look.”
According to Jenon Bailie, merchandise manager at Room & Board, “This new paint line enables us to be a full-service resource for customers looking to create homes they love. We pride ourselves on quality at every level, and that’s a commitment we share with Valspar. Our partnership brings even greater value to the Room & Board customer.”
Room & Board Colors by Valspar is available in 4-ounce samples, $6, and gallon size, $50. For more information about Room & Board Colors by Valspar, visit roomandboard.com.