Valspar chips in for the colorblind

Maybe it's all the publicity that the dress stirred up (here's one for Team Gold and White), but Valspar is aiming its latest initiative at issues related to color perception.

According to the company, 300 million people around the world are colorblind.

As such, Valspar is launching a partnership with EnChroma, a manufacturer of corrective eyewear for colorblindness. Through its #ColorForAll initiative, Valspar will be giving away a few pairs of glasses to colorblind people, as well as raising awareness about the importance of color in general.

The campaign also includes a short documentary, called "Color for the Colorblind," which features personal anecdotes from colorblind individuals (as well as those describing what it felt like to see color for the first time).

"As a company deeply rooted in color, Valspar believes that everyone deserves to see and appreciate the experience that color brings to life," said Joel Wasserman, director of brand integration at Valspar. "Most people don't know what it's like to live in a muted world. We're dedicated to making a change for the better and igniting a conversation around the impact of color."

Valspar is also encouraging customers to share their own relevant stories via the #ColorForAll hashtag or at ValsparColorForAll.com. Respondents will get a chance to receive a pair of EnChroma glasses as well.