Two paint brands announce their 2018 Colors of the Year
Two PPG paint brands have announced their colors of the year for 2018, and things are looking decidedly dark for the near-term future.
Both Glidden and PPG Paints have chosen variations of black to lead the charge for interior design trends next year.
Glidden has chosen Deep Onyx for its 2018 Color of the Year, and PPG Paints has chosen Black Flame.
“Using a black paint color like Deep Onyx on your walls or in your decor may feel intimidating at first, but it’s actually one of the easiest colors to use to create the low-key, easygoing style that’s trending for 2018,” said Misty Yeomans, PPG color marketing manager, Glidden paints. “Black can be overlooked as a neutral color, but it works well on an accent wall or as an alternative to white paint on doors, trim and cabinets. The sense of ease and authenticity it brings to a home can’t be denied. Just like a little black dress, Deep Onyx is a classic, timeless staple.”
According to PPG color experts, black speaks to the privacy and classic modernism that many consumers crave, and it offers a slightly more dressed-up appeal than many other neutrals.
“Black Flame acts like a black curtain, allowing your other décor elements to take center stage,” said Dee Schlotter, PPG senior color marketing manager. “It’s a fantastic blend of black and indigo, two classic hues. Black creates the silence we crave in an information-heavy world, while the indigo offers possibility and a deep hopefulness. The blend of two colors makes it incredibly versatile – use it on a statement wall, with a matte finish on a ceiling, with high gloss on a naturally-lit staircase, on cabinets, interior and exterior doors, and in many more places. The versatile hue can also provide strength and a modern luxe vibe to spaces with a lot of whites, blush pinks and soft pastels.”
The color was unanimously selected by PPG’s more than 20 color stylists from around the world, based on consumer insights, building material trends, décor trends and more.
“We’re already seeing retailers reinventing the classic black hue in the form of building materials such as wood flooring, black tile, cabinets and window frames, as well as matte black appliances and décor items,” Schlotter noted.
“Black is often referred to as the absence of color, but it also signifies a rebirth. It has the unique ability to take away weakness in a space and allow for regeneration to make it even stronger,” she said. “Our societal craving for privacy is the catalyst to being tracked by technology, overworked and pressured to overshare via social media. PPG’s research showed some consumers want to balance this social obligation by hiding portions of their personal life from the public eye, which are reflected in their home décor and paint color preferences.”