TruGreen grows its business

One of the nation's largest home services companies believes that when budgets are tight, enjoyment of the home expands in importance.

"We understand that when homeowners make plans to reduce spending, many look for ways to enjoy more cost-effective entertainment options in their own backyard," said Tim Erhard, VP sales for Memphis, Tenn.-based TruGreen. "A plush and healthy lawn helps to create an inviting outdoor living room that offers a great place for family and friends to spend time together."

TruGreen, which describes itself as the nation's largest lawn care services provider, has embarked on a recruitment initiative to hire about 2,300 new full-time employees as the company enters its peak season. Recruiting efforts are in high swing as TruGreen hosts career fairs and group-recruiting orientation sessions in branches nationwide.

"Despite the current economic uncertainties, Americans continue to understand the importance of healthy, green lawns and see the value in a professional lawn care service from an experienced and trusted provider," said Ehrhart.

The core services of TruGreen, a division of ServiceMaster, include lawn care and landscape maintenance, termite and pest control, home warranties, cleaning and disaster restoration, house cleaning, furniture repair and home inspection.