True Value fall market to open in Atlanta

True Value will hold its 2008 Fall Market at Atlanta’s Georgia World Congress Center from Oct. 17 to 20.

Thousands of True Value retailers are expected to attend the event, which will feature more than 1,000 vendors introducing new items and offering market-only deals on merchandise from every major product category.

President and CEO Lyle Heidemann and other True Value executives will address co-op members Oct. 17, and retailers will also have an opportunity to attend educational classes on everything from merchandising and marketing best practices to the True Value Rewards program and leveraging point-of-sale technology.