At True Temper, something to click about
Camp Hill, Pennsylvania-based The AMES Companies, manufacturer and global provider of lawn and garden products and jobsite tools, launched a newly designed website for True Temper, its brand for non-powered lawn, garden and snow removal products.
The site communicates the company’s new branding and includes new content and imagery, its latest tool innovations, information about the brand’s heritage and guidance for selecting the right tools for tasks. True Temper’s roots reach back to 1808 in America, and the site reflects the growth of the brand today.
“True Temper hand powered lawn and garden tools have been trusted for over two hundred years and we never stop innovating to make gardening and DIY projects easier for our customers,” said Karen Richwine, director brand marketing at The AMES Companies. “The website is the culmination of our new branding and innovative products in the long handle garden tools, wheelbarrows and snow tools categories.”
The new website is a user-friendly resource that guides visitors through choosing the right tools needed to tackle any project. The Tools section includes detailed information for Lawn and Garden, Snow Removal and Wheelbarrows, allowing users to view different categories of these tools, with additional information about the features and benefits of each tool. The Tools for Tasks section allows users to select specific tasks, such as digging a hole or edging beds, and view the tools needed to get the job done.
Customers can also get tips from professionals by visiting the Projects section of the website, which highlights key gardening and seasonal tasks and provides easy instructions for completing projects.
