Tractor Supply has a new, nationwide message
Tractor Supply Company has launched a national television commercial to recognize team members and customers during the COVID-19 pandemic.
The commercial represents the company’s first time releasing a nationwide television advertisement in more than a decade.
Brentwood, Tenn.-based Tractor Supply said that the commercial “celebrates Tractor Supply team members and a cross-section of its customers, including those who live to keep America’s small farms running that produce needed crops and tradesmen who are working tirelessly during this time to serve their communities.”
“During these challenging times, we have an opportunity to celebrate Tractor Supply’s team members and customers. Every day, we are grateful and humbled to play a role in our customers’ ability to live life on their terms,” said Christi Korzekwa, Tractor Supply’s senior vice president of marketing. “We invite all of our friends to view the commercial as we thank our team members and customers while letting everyone know our doors are open and we’re here for them during this unprecedented time. Together, we will get through this.”
As an essential, needs-based retailer, Tractor Supply recently made numerous moves for its team members, customers and communities to help assist with the impact of COVID-19.
The company began awarding appreciation bonuses to team members who are required to be at Tractor Supply and Petsense facilities to assist customers and operations during the COVID-19 pandemic. Tractor Supply operates 1,844 stores in 49 states along with 180 Petsense stores in 26 states.
This includes a $2 per hour appreciation bonus to all hourly team members, effective retroactively from March 16 to April 25 along with a one-time special $1,000 bonus to exempt store managers and a $500 bonus to frontline leadership and support roles.
The farm and ranch retailer has also extended its paid sick leave by two weeks for all team members affected by COVID-19.
Moves were made hand-in-hand with technology improvements, including updates to Tractor Supply’s mobile point of sales system.
The commercial represents the company’s first time releasing a nationwide television advertisement in more than a decade.
Brentwood, Tenn.-based Tractor Supply said that the commercial “celebrates Tractor Supply team members and a cross-section of its customers, including those who live to keep America’s small farms running that produce needed crops and tradesmen who are working tirelessly during this time to serve their communities.”
“During these challenging times, we have an opportunity to celebrate Tractor Supply’s team members and customers. Every day, we are grateful and humbled to play a role in our customers’ ability to live life on their terms,” said Christi Korzekwa, Tractor Supply’s senior vice president of marketing. “We invite all of our friends to view the commercial as we thank our team members and customers while letting everyone know our doors are open and we’re here for them during this unprecedented time. Together, we will get through this.”
As an essential, needs-based retailer, Tractor Supply recently made numerous moves for its team members, customers and communities to help assist with the impact of COVID-19.
The company began awarding appreciation bonuses to team members who are required to be at Tractor Supply and Petsense facilities to assist customers and operations during the COVID-19 pandemic. Tractor Supply operates 1,844 stores in 49 states along with 180 Petsense stores in 26 states.
This includes a $2 per hour appreciation bonus to all hourly team members, effective retroactively from March 16 to April 25 along with a one-time special $1,000 bonus to exempt store managers and a $500 bonus to frontline leadership and support roles.
The farm and ranch retailer has also extended its paid sick leave by two weeks for all team members affected by COVID-19.
Moves were made hand-in-hand with technology improvements, including updates to Tractor Supply’s mobile point of sales system.