Tractor Supply celebrates loyalty club milestone

Tractor Supply Company has officially completed the national rollout of its loyalty program, which began in October 2015 and has now spread to its entire chain of 1,600+ stores.

The Neighbor's Club program began as a pilot in 2015, meant to show appreciation to loyal customers and collect actionable customer data that would result in more relevant and personalized communications with customers.

Then, last year, Tractor Supply brought the customer database in-house to better analyze and segment customer information.

"We've seen tremendous results since our initial pilot launch of Neighbor's Club," said Steve Barbarick, President and Chief Merchandising Officer. "The adoption rate from our customers continues to exceed our expectations, and we are proud to now have over 1 million members in the program, a first milestone en route to what we believe will be many million members to follow."

Customers can sign up for Neighbor's Club in-store or online, making them eligible for seasonal rewards, member-only offers, birthday offers, personal purchase summaries and receipt-free returns.

"We know that many of our customers want to interact with Tractor Supply on a more personalized level and the data that we've collected through Neighbor's Club has allowed us to begin the process of personalizing relevant information to our customers in a powerful way. So whether you own a chicken, horse or a dog, you will receive information relevant to you," said president and CEO Greg Sandfort.

Sandfort continued, "Neighbor's Club has proven to be an effective platform in which we can provide know-how exclusively for life Out Here, while getting to know our own neighbors' needs and preferences. As more customers sign on to the program, we have seen an increase in our attribution, click-through and redemption rates and we are excited to now have Neighbor's Club available in all Tractor Supply stores."