Toilet product company gets new CFO

Squatty Potty, the maker of a product described as "a toilet stool for colon health," named Devin Brady as CFO. 

Brady will oversee Squatty Potty’s direct accounting, treasury and finance functions, in addition to developing and implementing a business plan to develop the brand. 

How does the Squatty Potty work? The company's video (tastefully done) explains that the stool for the feet improves the toilet user's posture during "elimination." 

Since its launch two years ago, the company says it has shipped its toilet footstool across six continents and to all 50 U.S. states. 

“I am thrilled to join this unique and innovative company,” said Brady. “We expect to accomplish several goals in the next two years, including establishing the Squatty Potty brand as the preeminent name in quality products for healthy digestion and elimination. By the end of 2013, we anticipate having nationwide household name recognition while generating significant sales in four key international markets."

Prior to joining Squatty Potty, Brady was the owner and principal of Devin Brady, CPA, PLLC, which served a variety of service, retail and non-profit clients. Brady also served as CFO at Suh’dutsing Technologies’ family of companies, where he managed treasury functions and repaid all company debt over a two-year period. He also served as a senior accountant at HintonBurdick CPAs and Advisors.