Sears names new key executives

As part of an ongoing restructuring effort, Sears Holdings has named two new key executives of divisions within its home improvement business.

John Froman, formerly CEO of Namco, a regional chain of large-sized family recreation specialty stores, will serve as head of Sears’ tools and lawn and garden divisions. Prior to his time at Namco, Froman served 19 years at Circuit City Stores, most recently as executive vp and chief operating officer.

"John's wealth of retail experience and demonstrated success in retail operations, merchandising and strategic planning will help us operate the tools and lawn and garden businesses more efficiently and effectively," said Bruce Johnson, interim CEO and president of Sears Holdings.

Sears also announced the promotion of Douglas Moore to the position of senior vp and president, appliances. Moore was hired as senior vp-hardlines merchandising at Sears Holdings in June 2007. He spent 17 years at Circuit City Stores, most recently as executive vp and chief merchandising officer. He also served in senior leadership positions within sales, operations and installation at Circuit City.

The new appointments are part of a bid, announced Jan. 24, to reorganize Sears Holdings into separate and more autonomous business units, following weak sales performances and lagging earnings.