Safety Works lures sales with TH3 Legends

In fishing circles, they are royalty -- Jimmy Houston, Bill Dance and Roland Martin.

Known collectively as “TH3 Legends,” the trio is involved in a successful licensing deal with Safety Works in the hand protection area. 

During the recent Orgill Spring Dealer Market in Orlando, Houston himself appeared at the Safety Works booth to promote the gloves, take pictures and, of course, swap fishing stories. 

The Safety Works licensing deal with TH3 Legends is about a year old, and building momentum said John Shields, VP of business development for the Wexford, Pa.-based company. “It’s been really strong for us,” Shields said.

The TH3 Legends have accumulated more than 100 years of combined TV show exposure, with long-running programs on NBC Sports. 

The TH3 Legends line includes waterproof cold weather gloves, fish grip gloves and camouflage gloves with LED lights.