Rent-A-Center hires VP insights

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Plano, Texas-based Rent-A-Center appointed Mike Case to VP marketing strategy and insights.

Reporting to Rita Bargerhuff, senior VP and chief customer officer, Case is charged with the global administration of customer insights/market research, marketing analytics, business innovation, customer relationship management (CRM) and loyalty.

Recently, Case served as VP marketing and senior loyalty officer for La Quinta Inn & Suites where he was responsible for the strategic development, execution and management of the hotel chain’s loyalty program. Additionally, he managed its direct marketing and customer-level analytics. Earlier in his career, Case held leadership positions in organizations, such as American Airlines, Brierley & Partners, Sage Telecom, First USA Bank and Virgin America. 

A Dallas-area resident, Case earned a master of business administration, with a concentration in financial management, from the University of Texas at Austin and a bachelor’s degree in finance/MIS from Texas State University. 

“Mike brings vast marketing, loyalty and CRM experience to an important role,” said Bargerhuff. “We’re delighted to have him on board.”

Rent-A-Center is the largest rent-to-own operator in North America. The company owns and operates approximately 3,170 stores in the United States, Canada, Mexico and Puerto Rico.