Regal ideas taps celebrity builder

Paul Lafrance, the celebrity TV host and professional builder, from hit shows including Decked Out, Disaster Decks, Deck Wars, Custom Built, as well as being a judge on Canada’s Handyman Challenge, is teaming up with Regal ideas Inc., maker of aluminum railings, outdoor building products, and Telesteps ladders to launch a series of cutting edge products in 2016.

“We are excited to launch this partnership with Paul Lafrance," said Ernie Couillard, executive VP of Regal ideas. "Paul’s innovative and creative attributes are a perfect complement to Regal’s vision, culture and future plans. With Paul Lafrance on board, we are able to expand our customer reach to a younger set of demographics, driving more traffic to our retail partners, and showcasing Regal ideas innovation and quality products nationally.”



The Paul Lafrance and Regal ideas Inc. partnership also includes a series of installation videos, event appearances, social media and website collaborations, national promotions and the launch of the Regal ideas University and Contractor Certification Programs. Regal will be the exclusive aluminum railing system and Telesteps will be the only telescopic ladders used on future Paul Lafrance TV shows.



Regal ideas officially announced its partnership internally at their corporate offices last week during their Annual Sales and Marketing Meetings in Delta, British Columbia.

Lafrance will make his first appearance with Regal Ideas at the International Builders' Show, Jan. 19. He will also appear with Regal at the Western Retail Lumber Association Buying Show in Calgary on Jan. 22.