Quikrete cements its Web prowess

Atlanta-based Quikrete Companies turned the switch on a new, advanced website featuring new tools and information on an array of concrete, masonry and stucco projects. The new website is mobile-responsive so that users have access on a desktop computer, laptop computer, smartphone or tablet.

“Over the years, we’ve enhanced quikrete.com based on extensive research and insights from homeowners and contractors with the goal of providing the best possible user experience,” said Frank Owens, VP marketing for The Quikrete Companies. “The new website provides homeowners and contractors different experiences through navigation that leads to information that fits their needs.”

Owens pointed to the example of how consumers prefer how-to videos, while contractors are more interested in technical product information. The new site reflects those differences.

About half of visitors to Quikrete.com are on mobile devices or tablets, “so it was a priority to make the latest version mobile-responsive,” Owens said.