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Proper Toppers: What’s up with roofs?

2/20/2018

Asphalt shingles dominate the residential roofing market — crowning some 4-out-of-5 homes in the United States, according to the Asphalt Roofing Manufacturers Association.


But other roofing materials (metal, wood, slate, synthetic slate, clay and concrete tiles) are gaining in popularity as homeowners seek alternative roofing products that provide enhanced durability, energy savings and reduced maintenance, or that complement regional aesthetics.


Consumers have also become increasingly aware of the importance of the roof in the protection and curb appeal of their homes. Accordingly, features such as aesthetic possibilities, environmental attributes and fire resistance have entered the equation alongside cost considerations.


Roofing materials are available in an incredible range of styles and colors. The most popular asphalt shingle colors include earth tones, black, brown and tan, but the palette now includes new deep reds, blues and grays that allow the homeowner to match the roof to the siding. Initiatives that encourage cool or reflective roofs are putting enhanced focus on warm neutrals and other light colors. But improved insulation and technology that reduces heat absorption has increased the viability of black and dark colors.


“Deep, strong colors are now being used on home exteriors,” said John Ferraro, general manager for ARMA, “and a neutral asphalt shingle roof color can allow the body color to showcase the home. There are also regional preferences, said Emily Videtto, executive director of shingles and new product development for GAF.


Color has always been a consideration, but cool roofing is rapidly becoming a major factor as well. Cool roofs are highly reflective options that stay significantly cooler than normal roofs in summer. Certified by the Cool Roof Rating Council, products are rated by their thermal emittance and solar reflectance index: the higher the number, the cooler the roofing material. In some areas, cool roofs qualify for utility rebates or government tax credits.


In recent years, hurricanes along the coasts, storms in Tornado Alley and high-profile fires in the West have increased the demand for roofing

materials and systems that offer enhanced protection from high winds, hail and fire. Many roofing products now also include algae or stain repellents.


But, remember, actual performance depends greatly on the quality of the installation.


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