Products: Ground swell

The trend scouts at the World Floor Covering Association have been busy in recent months, tracking and promoting the latest in floor coverings. Natural materials, high-value durability and high-end customization are all in play. Below are some highlights from the WFCA’s box of samples. For more, visit WFCA.org.

1. Oriental Weavers

From the Kaleidoscope collection of cross-woven textured polypropylene comes a carpet with antique appeal at an affordable price point. (owrugs.com)

2. Quality Craft

Natural slate veneer tiles, the real thing, are applied to an eco-friendly cork backing. It features DIY-friendly click installation with all the long-lasting benefits of slate. (qualitycraft.com)

3. IVC US Moduleo

This Sicilian slate is actually Moduleo LVT — luxury vinyl tile. Advanced embossing techniques give Moduleo a realistic look and feel, plus a SuperGuard layer. (moduleo.com)

4. Emser Tile

The natural appeal of marble begins with its variation in color and veining from stone to stone, offering a super high-end material for walls or floors. (emser.com)

5. White Oak Custom Carpet

Truly custom colors, textures and designs are the name of the game at White Oak. Here is Made in the USA carpet of premium Laneve New Zealand wool and American Mohair. (whiteoakcarpet.com)

6. Lauzon

It’s called “Pure Genius” for a reason: The air-purifying smart floor (here in red oak), breaks down toxic contaminants on contact, cleaning a room’s air at all hours of the day. (lauzonflooring.com)

7. Mohawk

Wear-Dated Allure technology brings exceptional softness to this affordable PET (polyester) carpet. And a Scotchgard Protector Advanced Repel coating adds durability.

(mohawkflooring.com)    

— Ken Clark