Product Central: Handy Home Monterey Oval Gazebo
There’s a big wide world encompassing the spectrum between impulse buys and big-ticket products, but it’s fair to say that the SKUs with the highest price points get the credit whenever big-box retailers like Home Depot pull through with impressive quarterly numbers.
Having said that, even the smaller independents are getting some help from their co-ops: Orgill, for example, is rolling out on-demand custom POP signage for big-ticket categories like grills, where smaller dealers can compete with the big boxes.
Though dealers are generally more keen to lean into their most obvious strengths — often by prioritizing customer service over anything else — ticket size is worth considering.
Here is a product featured in a recent issue of HBSDealer:
Handy Home Monterey Oval Gazebo
Outdoor living is an area of major growth and investment for homeowners these days. A crowning touch — like this 10x14 gazebo built with tight-knot cedar — makes a compelling case for bringing the indoors out. $3,099
(handyhome.com)
Check out other big-ticket items featured in the April 2017 issue of HBSDealer. (Prices listed are approximate.)