PIRCH opens new Paramus showroom

Appliance and plumbing retailer PIRCH is landing in the Northeast U.S. with the opening of a new showroom in Paramus, New Jersey.

Effective March 28, local customers will be able to check out and "test-drive" PIRCH's collection of kitchen, bath, laundry and outdoor living products.

PIRCH has developed a retail concept that has something for all kinds of homeowners, ranging from those currently constructing their homes to those simply seeking a new look. The fully interactive showroom allows shoppers to see the products in action, as well as understand what they look like within an actual living space.

"Our company was born from empathy and frustration," said CEO and co-founder Jeffery Sears. "We asked, 'how is it that the very products adorning our homes and serving as backdrops to priceless memories, are presented in such an uninspiring manner?' So, we decided to do something about that."

The 20,000-sq.-ft. location, situated at the Garden State Plaza, will mark its eighth showroom.

"We are thrilled to welcome the first PIRCH store in the Northeast to Westfield Garden State Plaza," said Greg Miles, Westfield's U.S. chief operating officer. "This innovative and creative new kitchen, bath and outdoor home concept enhances and personalizes the shopping experience for all customers with its interactive showrooms, affording greater access and product information for the professional and consumer alike. PIRCH is a tremendous addition and we are also very pleased that it represents the second location within the Westfield portfolio for this international awards-winning brand."