Pam Heidel joins HIRI staff

The Home Improvement Research Institute announced the hiring of Pam Heidel as research analyst based in HIRI’s Tampa office. 

Heidel is a former president of the board of the non-profit HIRI. Also, from 2007 to 2014, she was employed by Generac Power Systems, most recently as marketing director – digital and consumer insights. 

Heidel also worked as marketing planning manager for Broan-NuTone from 2000 through 2007.

HIRI is a member-supported research group serving the home improvement industry. For more information, visit HIRI.org.