Online retailer pulls the cord
According to one advocacy group, more than 20 children each year are injured or killed by a window covering cord.
SelectBlinds.com has had enough. The Phoenix-based online retailer of custom window coverings announced it would move to a 100% cordless offering, effective now. The company also kicked off a Go Cordless initiative ahead of the National Window Safety Week, April 3-9.
“Cordless window coverings are the only way to be 100% kid safe,” said Al Silverberg, SelectBlinds.com’s co-founder and CEO. “Safety has always been a top priority for SelectBlinds. But we feel more can be done to promote a safe and beautiful living environment to protect our children and pets. We are encouraging the industry and caregivers to eliminate any risk for a window covering cord accident by going 100% cordless.”
Parents for Window Blind Safety applauded the move. “Our hope is that all industry retailers and manufacturers will join SelectBlinds, and junk their cords, so that consumers can buy kid-safe products without confusion,” said Linda Kaiser, co-founder of PFWBS.
SelectBlinds is a subsidiary of SelectShops.com.