New name for Fairway Building Products
Mount Joy, Pennsylvania-based Fairway Building Products, maker of non-wood railing systems, is now Fairway Architectural Railing Solutions.
“I’m excited by the powerful direction our new messaging and brand are bringing to Fairway”, said Greg Burkholder, CEO. “We’ve spent over a year developing our plan and refining our focus, all solidly positioning Fairway Architectural Railing Solutions as the most important and experienced domestic railing solutions provider for residential and commercial applications.”
Founded in 1997 as a distributor of building products, Fairway quickly became known as a solutions provider when the founders created “kitted” railing systems, the company said. Over time, Fairway began manufacturing its own composite and PVC railings, recently adding metal to the portfolio.
Fairway Architectural Railing Solutions says it is committed to engineering the safe, architecturally significant and smart railing systems that make buildings beautifully sound.
The new logo and brand messaging will be rolled out throughout the last quarter of 2016 with a revamped website, new packaging and collateral, corporate ID materials and trade show presence. The mark and message set the stage for Fairway to continue to lead the non-wood railing market with a safe, architecturally significant and smart railing solutions portfolio, the company said.
Fairway Architectural Railing Solutions, an operating unit of FBP, is the leading manufacturer of domestic composite, PVC and metal railing systems for residential and commercial decks, balconies and terraces.
