Marketing Magic: Nudity sells (in the German home improvement market)
There's no easier way to get attention than by using naked people in your advertisements. In America, at least.
In Europe, where nudity is much more "small potatoes," this video advertisement of a naked man tumbling down a hill is probably much less out of the ordinary for its German audience.
Hornbach, a German chain of home improvement stores for the DIY customer, wants to know: "You're alive. Do you remember?"
If only yardwork was always this thrilling.
In Europe, where nudity is much more "small potatoes," this video advertisement of a naked man tumbling down a hill is probably much less out of the ordinary for its German audience.
Hornbach, a German chain of home improvement stores for the DIY customer, wants to know: "You're alive. Do you remember?"
If only yardwork was always this thrilling.