3M launches sales training program for roofing contractors
3M is launching a new training program to help roofing contractors provide solutions to unsightly black algae streaks on roofing shingles.
The Scotchgard Protector Sales Training Program teaches contractors to serve as sales specialists in advanced granule coating technology that helps prevent the black streaks caused by algae before they start, including the science behind algae resistance technology, how to identify black streaks vs. other roofing ailments, and more.
“Contractors are a homeowner’s direct line to learning about roofing solutions for their home, and we are introducing this training program to help contractors become specialists in the use of shingles featuring Scotchgard Protector, that resist black streaks caused by algae,” said Brian Findlay, general manager of 3M Industrial Mineral Products division. “Knowing exactly how to talk about a roofing technology like copper containing granules can give a contractor a leg up, and helps them instantly add value in the eyes of their customers.”
In a series of four flexible e-learning modules, 3M’s experts will walk participants through the origins of black streaks in roofing, how algae thrives, and the science behind copper ion effectiveness.
“Our contractors are always looking for a way to differentiate themselves, and we at Atlas are excited to help 3M launch this new program,” said Stan Bastek, director of marketing at Atlas Roofing. “The Scotchgard Protector Sales Training program will provide our contractors with the selling tools they need to be successful, while building their credibility with homeowners.”
The program is presented together with manufacturing partners ATLAS Roofing, Malarkey Roofing Products and PABCO Roofing Products.