Lixil names new chief marketing officer
Katty Pien, a former AdAge “Top 50 Marketer,” has been named the new chief marketing officer of Lixil Americas, which oversees kitchen and bath brands American Standard, DXV and Grohe.
In this position, Pien is tasked with designing the overall marketing strategy that carries out the vision of Lixil to pioneer water and housing products that make better homes a reality for everyone, everywhere.
Pien brings more than 20 years of experience to this position, including the creation of award-winning integrated consumer marketing campaigns. She will report to Lixil Americas CEO and President Steven Delarge.
Most recently, Pien worked as VP of global marketing and research and development for Edgewell Personal Care. Her career includes stops at Energizer Holdings, managing the Schick, Banana Boat and Hawaiian Tropic brands. She was also brand director for Haagen-Dazs ice cream at Nestlé, Inc.; and group product director for facial moisture and treatment for Johnson & Johnson, overseeing the Neutrogena brand.
Pien has been recognized with various distinctions during her career that include a 2009 Cannes Lion Award from the Cannes International Festival of Creativity, a 2009 Gold Clio, a 2009 Gold Effie, and being named an AdAge Top 50 Marketer in 2008.
“Katty’s proven marketing expertise and deep understanding of the buyer's journey position her to take our iconic brands to the next level and differentiate the consumer experience,” said Delarge. “I am thrilled to welcome her to our organization and look forward to her contributions in further expanding our mission to make products that solve everyday, real-life challenges of consumers.”
Pien holds an MBA from Stanford University Graduate School of Business and a B.S. in operations research and industrial engineering from Cornell University.
In this position, Pien is tasked with designing the overall marketing strategy that carries out the vision of Lixil to pioneer water and housing products that make better homes a reality for everyone, everywhere.
Pien brings more than 20 years of experience to this position, including the creation of award-winning integrated consumer marketing campaigns. She will report to Lixil Americas CEO and President Steven Delarge.
Most recently, Pien worked as VP of global marketing and research and development for Edgewell Personal Care. Her career includes stops at Energizer Holdings, managing the Schick, Banana Boat and Hawaiian Tropic brands. She was also brand director for Haagen-Dazs ice cream at Nestlé, Inc.; and group product director for facial moisture and treatment for Johnson & Johnson, overseeing the Neutrogena brand.
Pien has been recognized with various distinctions during her career that include a 2009 Cannes Lion Award from the Cannes International Festival of Creativity, a 2009 Gold Clio, a 2009 Gold Effie, and being named an AdAge Top 50 Marketer in 2008.
“Katty’s proven marketing expertise and deep understanding of the buyer's journey position her to take our iconic brands to the next level and differentiate the consumer experience,” said Delarge. “I am thrilled to welcome her to our organization and look forward to her contributions in further expanding our mission to make products that solve everyday, real-life challenges of consumers.”
Pien holds an MBA from Stanford University Graduate School of Business and a B.S. in operations research and industrial engineering from Cornell University.