Knauf Insulation appoints marketing exec

Knauf Insulation has appointed Joey Viselli to the newly created position of VP marketing for Knauf Insulation North America. Viselli will oversee strategic marketing initiatives and activities for all product lines across the United States and Canada.

Viselli comes to Knauf from Procter & Gamble, where he spent 15 years in sales and brand management, working in the paper, laundry and home care business units. As the senior brand manager in the global air care products business unit, Viselli spearheaded the successful introduction of Febreze into the air freshener category. 

In 2005, Viselli joined Goodyear Tire & Rubber as director of marketing services, and was later promoted to director of the Goodyear brand.

Based in Shelbyville, Ind., Knauf Insulation is a leading global manufacturer of thermal and acoustical insulations for residential, commercial, industrial, OEM and metal building applications.