Jim Caruk for Owens Corning Canada

Home improvement personality Jim Caruk has signed on to represent Owens Corning Canada through a two-year brand association.

Per the agreement, Caruk will endorse Owens Corning EcoTouch PINK FIBERGLAS Insulation, AttiCat Blown-In Insulation and FOAMULAR Rigid Insulation products.

Caruk is a contractor, the editor in chief of Renovation Contractor, a 2013 Premier's Award recipient, founder of Renos for Heroes, and the former host of HGTV's Real Renos and Builder Boss.

“Having spent more than 35 years renovating and building homes for my clients I’ve learned many lessons, the most important being to never compromise on quality craftsmanship and expertise," said Caruk. "Building a family’s home is a huge responsibility where time, money and emotion could ignite at any moment."

"That’s why I only use products that are tried, tested and truly the best," he added. "I am delighted and it feels natural for me to endorse Owens Corning, a brand I have been using since I started in the business."