HIRI lines up Fall Conference

George Leon, senior VP of research firm Naxion, will lead a discussion on the consumer market during the upcoming Home Improvement Research Institute’s Fall Conference.

The event will take place Oct. 16 at the Hyatt Regency O’Hare in Rosemnont, Illinois. 

Leon’s presentation -- “Probing The Consumer Market – Key Segments” -- will review key insights, such as the demographics, interests, purchase behaviors and media habits of high-passion/high-spending consumers and other segments. 

Additional insights are gained when these foundational segments are filtered dynamically by DIY, “green,” retailer-reliant and other dimensions. Attendees will gain a better understanding of the consumer market -- and how to approach various customer segments for their businesses, according to the event organizers.

For more information about the event, visit HIRI.org.