Grab Green gets a refresh

Taking a tactile approach, MaddieBrit Products, the maker of Grab Green cleaning products, says its has completely redefined its packaging.

“Traditionally, buying home cleaning products has been a mundane task, but it doesn’t have to be," said Patricia Spencer, co-founder and president of the Camarillo, California-based company. "Our new packaging creates a remarkable consumer experience that makes home cleaning beautifully simple and raises the bar once again throughout the home cleaning marketplace. We are excited to give the consumers a full sensory experience.”

Grab Green’s Beautifully Simple Home Care Products touch upon four of the five senses -- sight, hearing, smell and touch, the company said.

A ‘squeeze me for fragrance’ feature allows the consumer to smell the fragrances and create an emotional tie to the scent, the company said. And rather than the traditional glossy finish, Grab Green has added a high end matte finish.

Grab Green’s pouch rebrand offers new packaging for the powder line of 43 products.